Experience Design at the Museum


Showcasing three pieces of experience design work I completed at the Powerhouse Museum. These are all inter-related through a research strategy that emerged from online website audience survey work.


  • Axure
  • Google Analytics
  • Google Forms
  • Wordpress


  • Prototyping
  • Survey development
  • Usability testing
  • Data analysis
  • Research synthesis
  • Stakeholder management
  • Presentation 

Online Magazine Redesign

As Digital Producer at the Powerhouse Museum, I produced and monitored all long-form editorial content published across multiple websites. I redesigned the Museum's approach to their online magazine based on this experience and consultation with content-producing colleagues.  

I drew on the following research:

  • Analysing and reporting on website analytics
  • A website survey to find out what users were looking at and why

To demonstrate the proposed strategy, I created a prototype using Axure and the existing visual branding of the Museum.

Visitor motivation Survey

My website audience survey work was integrated with an international project based on established, qualitative research into museum audiences and their motivations for visiting.

This work was gradually tied into all aspects of digital user research at the Powerhouse Museum, including usability testing and interviews. It allowed the Museum to define target audiences for different types of content and products and build a strategy for each.

The report includes detailed analysis of all findings with recommendations.

Digital Label Usability Testing

I worked under a Senior UX Designer to test early prototypes for digital gallery labels. I produced testing guides and synthesised results, drawing on previous experience independently testing new website features with staff and volunteers. I presented the insights to a large range of project stakeholders. Taking a broad, service design approach, my recommendations included a review of interpretation services beyond labelling. The segmentation used in the survey project can be seen in the results of this testing.